The typographic identity representing the community of ecstatic dancers, alcohol and drug-free gatherings for people who love to dance. The graphic language positions the community side by side with trendy nightclubs and raves. The design system was inspired by dance notation elements, which allows it to remain distinctly recognisable in any language.

Visual identity for the series of events at
the V&A museum, focused around ‘the image of music’ of the four various decades, starting from 1960s to 1990s.
The visual language is developed to cut through the noise in the key advertisement locations with V&A’s culturally adept audience in mind.

Visual identity for the series of events at the V&A museum, focused around ‘the image of music’ of the four various decades, starting from 1960s to 1990s. The visual language is developed to cut through the noise in the key advertisement locations with V&A’s culturally adept audience in mind.

Visual Identity
Campaign
Print

Date: 2019

Visual identity for the series of events at
the V&A museum, focused around ‘the image of music’ of the four various decades, starting from 1960s to 1990s.
The visual language is developed to cut through the noise in the key advertisement locations with V&A’s culturally adept audience in mind.

Visual identity for the series of events at the V&A museum, focused around ‘the image of music’ of the four various decades, starting from 1960s to 1990s. The visual language is developed to cut through the noise in the key advertisement locations with V&A’s culturally adept audience in mind.