Reimagining a dance community

Eye-catching identity defining the image of music

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Ecstatic Dancers

Jet Wash Culture

Jet Wash Culture

Jet Wash Culture

The typographic campaign representing the community of ecstatic dancers, alcohol and drug-free gatherings for people who love to dance. The graphic language positions the community side by side with trendy nightclubs and raves. The design system uses dance notation elements to represent movement.
Visual identity for the series of events at
the V&A museum, focused around ‘the image of music’ of the four various decades, starting from 1960s to 1990s.
The visual language is developed to cut through the noise in the key advertisement locations with V&A’s culturally adept audience in mind.
Visual identity for the series of events at the V&A museum, focused around ‘the image of music’ of the four various decades, starting from 1960s to 1990s. The visual language is developed to cut through the noise in the key advertisement locations with V&A’s culturally adept audience in mind.

Project Categories: Identity, Campaign

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poster explanation
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